PRODUCED AT
Skyway Theatre
ROLE
Creative Director + Designer
New Years Eve is one of the Live Music Industries biggest nights featuring huge audiences, crazy performances, and an opportunity to expand your fan base. The Design Brief for this event was to feature a legible and attractive aesthetic that would gather the masses, no matter the demographic.
The Process
The Design Brief provided for this event was to feature a legible and attractive aesthetic. The cooler-toned color scheme was a strategic approach to evoke the feeling that this event was going to be modern and cool. While the bright electrifying teals, blues, & purples evoke excitement and interest.
Beyond The Branding
Knowing the goal was to reach a broader audience, we needed some well designed marketing strategies. We saw a gap in the typical NYE fest marketing in that not many artists engage in the marketing of the event. Luckily, we had 3 very willing and creative musicians to work with that helped us out with whatever ideas we had.