STUDIO

CLIENT

Eclipse Brewing Co.

Jon Hesse Creative

ROLE

Graphic + Identity Designer

This project is a case study for the brand identity and package design aspect for a craft beer company. Eclipse Brewing in particular is a company that is light hearted but on the other hand truly appreciates the true grit of a hoppy, burly beer. I am responsible for all illustration, advertising design, and branding for this project.

Beer Package Mockup

Interstellar IPA 6 Pack Mockup

Lazer gun package mockup

Beer Package Mockup

1/3

Interstellar IPA

The package + identity

The package design is one of the most important aspects to the marketing side of a beverage - which is why it had to be bright, simple, and intriguing. Both packages reflect the design of the label to accurately portray and invite the customer to the Eclipse beverage experience.